ASH Wales and wales tobacco control alliance are 2013 gold winners in CIPR Cymru Pride Awards

ASH Wales and the Wales Tobacco Control Alliance have been named gold winners in the Public Affairs category in the 2013 Chartered Institute of Public Relations (CIPR) Cymru PRide Awards.

This year’s awards which took place at the Hilton in Cardiff saw a large number of the region’s leading public relations practitioners attend the ceremony, hosted by Matt Johnson.

ASH Wales’s high profile Keep the Ban campaign which helped overturn the Welsh Government’s decision to exempt the film industry from Wales’s smoking legislation was described as a “clear and well thought through campaign”.

The judging process for the PRide Awards is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners. The 2013 Chairs of Judges, Gill Dandy FCIPR, Senior Consultant at The Centre for Strategy and Communication, and Chris Genasi FCIPR, Senior Consultant at APCO Worldwide, assisted in ensuring a fair and consistent judging process.

“The judges particularly liked the use of social media, as well as more traditional lobbying tools; the use of background research with key stakeholder groups; and engagement with ASH Wales' youth project, The Filter, to support and drive the campaign”.

Judges' Comments

“The CIPR Cymru PRide Awards celebrate the very best public relations campaigns, teams and individuals from across Wales. The exceptional quality of entries received this year is a real testament to the thriving industry which exists here. The CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK regions and nations and to win an award is a great achievement.”

CIPR President Sue Wolstenholme FCIPR