Elen de Lacy, Chief Executive of ASH Wales said: “We are extremely disappointed that the UK Government has lost this vital opportunity to end tobacco marketing aimed at our young people. There is plenty of evidence that glossy packaging has an influence on children and if the tobacco companies don’t think so, why do they spend millions of pounds on this sort of marketing every year.

“Standard packs have been successfully introduced in Australia and will be soon in New Zealand and Ireland. It is a sad indictment that the UK Government has decided to side with the tobacco industry over our children."